BEC总结1．Company Operation and Management1.1 Teamwork 团队合作1.2 Internal Communications 内部沟通1.3 Reducing Production Cost 降低生产成本1.4 Reducing Overheads 减少管理费用1.5 How to Deal with a Heavy Workload 如何应对繁重的工作1.6 Work Environment 工作环境1.7 Logistics 物流1.8 Business Ethics 商业道德BEC总结2.9 Labor Relations 劳动关系2.10 Work Place Safety and Health 工作安全与职业保健2.11 Time Management 时间管理2.12 Managing Stress 环节压力BEC总结4．Business Travel4.1 Travel and Transport 出行与交通工具4.2 Travel and Accommodation 差旅与住宿4.3 Domestic Travel 国内差旅4.4 TravellingAbroad 国际差旅BEC总结2．Human Resources Management2.1 Recruiting & Selecting 人员招聘2.2 Employee Training 员工培训2.3 Career Development 职业发展2.4 Promotion 普升2.5 Staff Motivation 激励员工2.6 Staff Turnover 员工流失2.7 Appraising and Improving Performance 绩效考核与改进绩效2.8 Pay and Benefits 薪酬与福利BEC总结3．Marketing3.1 Product Development 产品开发3.2 Setting Prices 产品定价3.3 Product Promotion 产品推广3.4 Advertising 广告3.5 Packaging 包装3.6 Branding 品牌3.7 Customer Satisfaction 顾客满意度3.8 Keeping Customers 留住顾客3.9 Marketing Channels 营销渠道BEC总结5．Public Relations & Corporate Hospitality5.1 Corporate Culture 企业文化5.2 Company Image 公司形象5.3 Company Gifting 公司送礼5.4 Corporate Sponsorship 企业赞助5.5 Dress Code 着装要求5.6 Entertaining Business Clients 招待客户1BEC总结6．Company Development6.1 Sit Location and Relocation 公司选址和迁址6.2 Going Global 全球营销6.3 Franchise 特许经营6.4 Meeting Competition 应对竞争BEC总结8．Business Meetings and Conferences8.1 Staging a Meeting/Conference 举办会议8.2 Attending a Meeting/Conference 参加会议8.3 Giving a Presentation 大会发言8.4 Trade Fairs and Exhibitions 会展BEC总结fax machine 传真机copy machine / xeroxmachine 复印机digital video recorder 数码摄像机digital camera 数码相机camera 摄像头monitor 显示器screen 屏幕DVD-RW writer (DVD Re-recordable / Rewritable Writer) DVD刻录机PDA (personal data assistant) / Palm掌上电脑electronic whiteboard 电子白板BEC总结7．Going Digital and New Patterns of Work7.1 Office Automation 办公自动化7.2 Setting up Company Website 建立公司网站7.3 Internet Marketing 互联网促销7.4 Flexible Patterns of Work 弹性工作方式BEC总结9. Office Equipmentcomputer 电脑notebook / lap-top computer 笔记本scanner 扫描仪laser printer 激光打印机jet printer 喷墨打印机projector 投影机overhead projector 投影仪laser jet / office jet / desk jet / work center多功能一体机color laser jet / office jet / desk jet / work center 彩色多功能一体机BEC总结10. After-sales Servicefree-deliveryfree-installmentfree-updatingfree-trainingfree-software(s) /gift(s)free-internet hoursdoor-to-door servicewarrantyguaranty / guarantee2BEC总结11. Market Researchtarget customer / potential customerdemandcostbenefitpreliminary market testingBEC总结13. Peopleeducation background / academic concernqualificationsskillspersonality / characteristicBEC总结13. Productband / reputationprice /costqualityfeaturesadvantagebenefitafter-sales serviceproduct life cycle :introduction →growth →maturity →decline3
