BEC Reading By Daniel Fan 2011
标准5：常考点分类
1.人；2.公司；3.钱；
4.常考商务基础知识Business Basics (BB) Part I – 解题步骤2 – 常考关键词 1. 人：
(1) 老板: boss
GM = general manager
director, BOD = board of directors line manager = direct boss supervisor
(face-to-face relationship) coach – junior/senior
Part I – 解题步骤2 – 常考关键词 1. 人：
(2) 员工: staff
expert(ise), specialist, professional Tax expert (CPA, accountant) HR★ expert = Human Resources = personnel (阅读材料重点)
high-flyer: 有能力者; 有抱负者; workforce (sales force) Part I – 解题步骤2 – 常考关键词 1. 人：
(3) 顾客: customer
custom(光顾/惠顾; 常客=repeat consumption) consumer (FMCG)
(fast moving consumer goods) cost/health-conscious 注意…的人 Part I – 解题步骤2 – 常考关键词 1. 人：
(4) distributor
distribution channel 分销渠道 wholesaler/retailer/outlet/store
outlet: branded products inexpensive/bargain on sale=discount Part I – 解题步骤2 – 常考关键词 1. 人：
(5) founder
partner/partnership
strategic alliance 战略联盟 (new) entrants (新)进入者 (>=2)
Part I – 解题步骤2 – 常考关键词 1. 人：
(6) 考点提示词 individual people
Part I – 解题步骤2 – 常考关键词 2. 公司：
(1) 公司的表达 company firms
corporate/corporation corporate culture
(企业文化, 企业运营/管理的方式, 区一)
Part I – 解题步骤2 – 常考关键词 2. 公司：
(1) Co., Ltd./LLC/plc.
LLC = limited liabilities company plc. = public limited company listed Co. = quoted Co. JV?
joint ventures
(VC – venture capital风险投资) State-owned enterprise Part I – 解题步骤2 – 常考关键词
别其他公司的标志之
2. 公司：
(1) biz, org, est? business organization establishment
Part I – 解题步骤2 – 常考关键词 2. 公司： (2) 经营
run, operate, going (注意褒贬描述, tough)
Part I – 解题步骤2 – 常考关键词 2. 公司：
(3) 部门/行业 department
lines/division/function section
sector = industry 可能出现具体化考察
Part I – 解题步骤2 – 常考关键词 2. 公司：
(4) 提供的产品
goods & _______ goods & services brands/products commodity
merchandize (CMB – merchant)
Part I – 解题步骤2 – 常考关键词 2. 公司：
(5) 地点location?
factory = facilities
生产设备, 生产地点, 服务设施 venue (集会)地点 premises
营业场所 = outlet/store
Part I – 解题步骤2 – 常考关键词 2. 公司：
(6) HR职责
performance review evaluate – evaluation assess – assessment appraise – appraisal estimate (计算) judge (裁判, 选拔)
Part I – 解题步骤2 – 常考关键词 3. 钱：
Part I – 解题步骤2 – 常考关键词 3. 钱： (1) 收入 turnover
stock turnover – (zero) inventory staff turnover keep – retain income – IIT
individual income tax Part I – 解题步骤2 – 常考关键词 3. 钱： (2) 成本
budget预算 – beforehand planning cost: 料(R/M), 工, 费 raw materials labor expenses
E.g. cosmetics?
Part I – 解题步骤2 – 常考关键词 3. 钱：
(2) cost-effective/cost-efficient 有成本效益的，划算的 相对花的少, 赚得却更多
E.g. Why open stores on the net? Part I – 解题步骤2 – 常考关键词 3. 钱：
(3) bottom line
(i) the most important point (ii) profit or loss 账本底线 A/L, P/L, F/S
assets & liabilities 资产负债表 profit & loss 利润表/损益表 cash flow 现金流量表
financial statements 财务报表 Part I – 解题步骤2 – 常考关键词 Part I – 解题步骤2 – 常考关键词 3. 钱：
(4) cash equivalent 现金等价物 stock securities
share – shareholder 股权, 权益
stake – capital – equity option, interest
Part I – 解题步骤2 – 常考关键词 3. 钱：
(4) cash equivalent 现金等价物 fund 基金 bond 债券 future 期货
Part I – 解题步骤2 – 常考关键词 3. 钱： (5) price
tariff 价格/价目
(=tax, duty 税, 关税)
(6) financial resources human resources
(人力, 财力)
Part I – 解题步骤2 – 常考关键词 4. BB：
(1) expand/extend (expansion/extension) 扩大, 扩张 扩大: increase categories/ranges 扩张: the same products or services →localize
Part I – 解题步骤2 – 常考关键词 4. BB：
(2) diversify
多样化经营, 多元化选择 E.g. P&G
Part I – 解题步骤2 – 常考关键词 4. BB：
(2) diversify
多样化经营, 多元化选择 standard: cross industries different lines purpose: reduce operating risks Part I – 解题步骤2 – 常考关键词 4. BB：
(3) marketing
市场营销, 市场行销 market segmentation 市场细分
customer base 顾客数量/来源 big or small?
Part I – 解题步骤2 – 常考关键词 4. BB：
(3) market segmentation 市场细分
differentiated marketing
Part I – 解题步骤2 – 常考关键词 4. BB：
(3) market segmentation 市场细分 niche marketing 利基市场 (i) small customer base (ii) focus on specific group of customers (iii) gap
Part I – 解题步骤2 – 常考关键词 4. BB：
(4) innovation creation originality change
创新, 革新, 变革
– critical or even vital for companies and should be encouraged Part I – 解题步骤2 – 常考关键词
