周次 章节名称 授课方式 时间 2016.09.19 Chapter 5 understanding spectators as consumers 理论课 教学时数 2 要求学生在学完此章后： 了解体育观众和体育参与者的差别；能够解释球迷动机因素；能够解释教学目的 观众的人口统计学因。素；能够说明影响比赛到场率的因素。能够说明体育风景的模型是什么，并能够解释体育对于社区的多种价值是什么 教学方法 教学要求 课堂讲授、课堂讨论 1. 授课内容翔实、正确 2. 帮助学生通过课堂练习牢固地掌握知识 1. 问题引出本课内容： Have you ever attended a sports event? Think about a moment that you decided to attend a sports event Why you finally decided to attend a sports event? What influenced you to make this decision? 2. The relation between audience and participant； 3. 思考:What are the differences between spectators and participants? 学生回答之后整理答案并提示看课本141页表格5. 4. 问题：什么因素会影响一场体育赛事的到场率呢？学生思考并回答，然后总结如下，并依次解释： 教学内容 Fan motivation Game attractiveness Economic factors Competitive factors Demographic factors (人口统计因素) Stadium factors Value of sport to the community (体育对社会的价值) Sports involvement Fan identification 备注解释： Sportscape （体育风景） refers to the physical surroundings of the stadium that affect spectators desire to stay at the stadium and ultimately return to the stadium. 教学内容 教学 重点 难点 讨论 练习 作业 参考资料 factors relate to game attendance the model of fan identification model ofsportscape 1. Exercise: Interview 20 students and ask them why they participate in sports? 2. Review and think: how to divide the consumers into different groups? What are the criteria? Matthews D. Shank. Sports Marketing: A Strategic Perspective. Routledge, 2014, 5th edition
